New Apology

ET AL

Taste deserves infrastructure

Visual IdentityArt DirectionDigital DesignCreative DirectionCampaign
Garment production has historically forced independent creators to choose between disposable blanks and an opaque factory labyrinth. Partnering with ET AL, we defined their category as "pre-commerce" on the belief that taste deserves infrastructure. Because making physical goods takes scarce capital, we stripped away decoration and built a functional system of tools that makes manufacturing accessible from the first run.

Production

Sync Age

Styling

Tetiana Nemchenko, Vlad Askerov

Set Design

Dara Gorielova

Web Development

Roko Gabrilo, Darkroom Engineering, Davyd Shamiev, Anton Sementsov

Logomark Mastering

J. Hunor Vari

Motion Support

Alexia Cecchetto

Interface Design Support

Kirill Kozyrev