ET AL
Taste deserves infrastructure
Visual IdentityArt DirectionDigital DesignCreative DirectionCampaign
Garment production has historically forced independent creators to choose between disposable blanks and an opaque factory labyrinth. Partnering with ET AL, we defined their category as "pre-commerce" on the belief that taste deserves infrastructure. Because making physical goods takes scarce capital, we stripped away decoration and built a functional system of tools that makes manufacturing accessible from the first run.
















Production
Photography
Styling
Tetiana Nemchenko, Vlad Askerov
Set Design
Dara Gorielova
Hair
Web Development
Roko Gabrilo, Darkroom Engineering, Davyd Shamiev, Anton Sementsov